What can be done with SMS messaging
Using SMS messaging, you can stay in constant contact with your clients, regardless of where they are in the world. A modern person almost always has a mobile phone on them, and every phone has the ability to receive messages, making this communication channel reliable and effective in various situations.
With SMS, you can:
- Announce discounts and promotions. A newsletter will quickly inform all customers about the start of a sale, seasonal discounts, or special holiday offers.
- Notify about order status. You can easily and quickly inform the customer about the start of order assembly and shipping, its registration at the pickup point, and readiness for collection.
- Congratulate on a holiday. This can be New Year, International Women's Day, Valentine's Day, Defender of the Fatherland Day, the customer’s birthday, and other significant dates. Personalized newsletters can help increase audience loyalty.
- Inform about money movement. SMS newsletters make it easy to notify customers about incoming funds, debits, or transfers of money.
- Notify about a new product or service. If you’ve added to your clothing collection, introduced a new dish to your menu, or added another service at your beauty salon - all of this can be communicated via SMS.
- Gather feedback. You can ask in the message for feedback on delivery, technical support, or quality of service provided. The main thing is to indicate that the response SMS will be free for the user.
- Remind about important matters. For example, regarding appointment times, the approaching end date of a service subscription, an upcoming payment, or a delayed product.
In addition to the direct goal of conveying necessary information, SMS mailing helps to remind clients of your company. If a client used a service or purchased a product some time ago and then disappeared, such unobtrusive notifications will help them remember you, and if there is an interesting offer, they may contact you again.
Who Benefits from Using SMS Marketing
Mass SMS marketing is relevant for businesses of any type in Казань. The flexibility of the tool allows adjustments to message parameters to meet specific requirements and conditions. As a result, the marketing can be utilized by:
- traditional and online stores, retail chains and hypermarkets;
- beauty salons and other service industry organizations;
- car dealers, car showrooms, and service centers;
- cinemas, theaters, and nightclubs;
- restaurants, cafes, coffee shops;
- travel agencies;
- communication providers, Internet, VoIP, IPTV;
- financial and insurance organizations;
- medical institutions.
What are the advantages of SMS newsletters for businesses
First of all, SMS newsletters are cost-effective when compared to the rates of other customer attraction methods and considering the guaranteed delivery of messages to any user, even those who have switched operators.
To receive SMS, you do not need the internet, and if the recipient is out of network coverage, they will still receive the message as soon as they return to a cellular signal reception area. Meanwhile, you can always check if the message has been received, and before sending, you can use the contact updating service, which allows sending SMS only to active subscribers. If the message did not go through, you can resort to other communication channels: Viber, WhatsApp, E-mail.Other advantages of SMS marketing:
- High readability. The open rate for SMS is 80% — one of the highest rates among existing communication channels.
- Quick response. About 90% of messages are read within 3 minutes of receipt.
- Less advertising noise. There are not many promotional offers in messages, as users are not as actively sharing their phone numbers.
- High personalization. By using a mailing service, you can automatically insert the recipient's name, control numbers, and other important data into the text.
Connect the SMS Distribution Service
IBA Telecom offers a multifunctional SMS distribution service with management through a personal account with a user-friendly web interface. The system provides extensive capabilities for integration, supporting protocols such as HTTP/XML, SMPP 3.4, SMTP (Email2SMS), and many others.
The proposed service automatically and free of charge tracks and removes inactive subscriber numbers, allows you to change the sender's name, and eliminates SMS duplication. To connect, please contact us by phone or through the online chat. If you have any questions, please ask them in the special form on the website, and a manager will call you back.