WhatsApp messaging capabilities for your business
IBA Telecom offers the connection of WhatsApp messaging using the functional solution WhatsApp Business API. By using it, you can receive more feedback, improve the quality of customer support, make more repeat sales, and reduce the time to close a deal. The tool's functionality includes two types of messages:
- Template HSM. Used as initial messages to initiate a dialogue with the customer, as well as for broadcasts. For this, templates are pre-approved, which can include various variable data. In addition to text, you can send media files in messages: audio, video, images, documents.
- Regular. Sent after the first welcome message, if the user has allowed communication within 24 hours. Here, the form of communication is free, requiring no template approval.
The service for sending messages on WhatsApp does not allow direct aggressive advertising, so messages can:
- notify about order status and delivery of goods to the pickup point;
- inform about payment confirmation;
- negotiate deals;
- remind about appointments and events;
- send price lists, catalogs, and share information about new products;
- distribute surveys and questionnaires for collecting feedback and reviews;
- send instructions for actions to resolve customer issues.
Advantages of WhatsApp Messaging through WhatsApp Business API
WhatsApp Business API is an effective, secure, and advanced solution for WhatsApp messaging. It can be integrated with a CRM system, company website, and contact center, allowing any support staff to provide customer feedback via the messenger.
The main advantage of WhatsApp Business API is the legality of the solution, which completely eliminates the risk of being blocked due to mass messaging to a customer database in Казань. All messages are guaranteed to be delivered to users, and sending can be configured for an unlimited number of subscribers, and the entire process is fully automated.
The mailing through WhatsApp has several valuable advantages:
- A verified company account is marked with a gray check (green for the most well-known), which helps build trust with clients and increases their loyalty.
- The tool's functionality includes the ability to create templates for all occasions and quick responses to common user questions.
- If necessary, a chatbot can be developed to take over much of the work with the client and almost completely automate the process of completing a deal or sale.
- The tool allows tracking data on the number of received and read messages, which can be used to analyze the effectiveness of the mailing.
- The client receives all messages in the regular version of the messenger, meaning they do not need to install any other application to communicate with the company.
- For convenience, there is an option to sort chats with users by different criteria: new client, awaiting payment, purchase processing, etc.
- The mailing is inexpensive, as messages are sent without using the cellular network.
The WhatsApp mailing program is ideal for sending informative and helpful messages that help retain customers, increase their loyalty, and thus stimulate repeat purchases or interactions with the company. IBA Telecom provides services for implementing the tool into the operations of any business. You will be able to send any outgoing messages through the WhatsApp Business API personal account or from your program (API), as well as receive incoming messages from clients, thereby ensuring two-way interaction.
Leave a request for connection in the online form on the website or contact us by phone. A specialist will explain in detail how everything works, provide consultation, and answer all questions.